Light & Business Connect Eurasia | NOVA Logistics Eastern Europe Lighting Cooperation Exchange Concludes Successfully

On September 22, the Eastern Europe Lighting Cooperation Exchange, co-hosted by Zhongshan Dengdu Sijili and NOVA Logistics, was successfully held in Guzhen, Zhongshan. Focusing on the Eastern European lighting market, this exchange event built an industry platform for precise matching, resource exchange and experience sharing. Cross-border store owners, live stream influencers and many industry partners were invited to the site for in-person in-depth communication, resource docking and experience sharing.

Centered on the practical needs of the industry, the event conducted in-depth discussions on core topics including the current situation of the lighting market in Russian-speaking regions, product access rules, cross-border logistics layout, as well as online and offline sales channels.

It brought together original manufacturers from Guzhen, Zhongshan, offering a full range of lighting products such as decorative lighting, outdoor engineering lamps and smart lighting directly from factories. With no middlemen, the products feature outstanding cost performance.

The event interpreted relevant policies, product access standards and customs clearance compliance requirements for Russian-speaking regions on site, addressed enterprises’ logistics pain points and delivered plenty of industry insights.

Free shuttle service and exclusive business communication services were provided to create an immersive business docking scenario. The event saw a lively atmosphere. Participants engaged in active interactions, negotiating on product demands, cooperation models and supply prices. Multiple resource connections were established to jointly explore opportunities for lighting exports.

Lighting products are fragile and subject to high transportation thresholds. Coupled with long cross-border logistics chains and strict compliance standards in Russian-speaking regions, these pose core challenges for foreign trade enterprises going global.

With years of experience in China-Russia and China-Central Asia multimodal transport, NOVA Logistics is committed to providing customers with stable, efficient and compliant one-stop cross-border supply chain solutions.

At this exchange event, tailored logistics solutions were launched based on the transportation characteristics of lighting products, covering the full chain services including China-Europe Railway Express, trucking and professional customs clearance to ensure safe and efficient cargo delivery.

Currently, demand in the lighting market of Russian-speaking regions keeps rising. Chinese-made lighting products boast broad export prospects thanks to their high cost performance and rich product categories.

Going forward, NOVA Logistics will regularly hold special industry exchange events and resource docking sessions. It will continuously share overseas market information, compliance knowledge and cross-border logistics solutions, empower Chinese manufacturers to explore overseas markets and help Chinese products sail to the global market.